From cost to value
BUSINESS
BUSINESS
CONSUMER
1. UNDERSTANDING VALUE
2. BUILDING VALUE
3. SELLING VALUE
ValueMathics
The Magic Pallet, our baseline model for value creation in global supply chains at firm level. The model captures the amount and nature of value creation from raw materials/inputs to final end product or service.
The Magic Pallet is a robust model that helps management to understand why the linkages within the value chain of a firm are the source of competitiveness.
The SWAT analysis is a new generation balanced scorecard. It is a confrontation matrix of customer values in a target market with the value chain activities of a firm.
The result is an analysis of a number of competencies that are classified -according to the sector and market- in:
1. Knock out
2. Important
3. Nice to have
The outcome of the SWAT analysis is a list of
- Positive scores - forces - the unique value proposistion
of the firm
- Negative scores - anti-forces - challenges to meet
market demands
TECHNOLOGY PRODUCTION LOGISTICS MARKETING SUPPORT
AGRICULTURE
Outgrowing
Contract farming
Variety
Brand/variety
GARMENTS
CMT/Maquila
FOB
Sourcing
Brand/variety
INDUSTRIAL
Jobbing
Subcontracting
License manufact
Private label manufact
Brand manufact
SERVICES
BPO/Call center
KPO/ITO
IP/Own content
Brand
TOURISM
Tour handler@ destination
Tour handler/transport
Tour handler/operator
Brand
The Market Mode matrix shows the level of competence required for successful market entry in each of the specific entry modes of the five main sectors.
Comparing the scores of the SWAT analysis in each of the five main value creating domains, the company can select the most appropriate market mode.
UNDERSTANDING
VALUE
BUILDING
VALUE
SELLING
VALUE
