The Magic Pallet, our baseline model for value creation in global supply chains at firm level. The model captures the amount and nature of value creation from raw materials/inputs to final end product or service.
The Magic Pallet is a robust model that helps management to understand why the linkages within the value chain of a firm are the source of competitiveness.
The SWAT analysis is a new generation balanced scorecard. It is a confrontation matrix of customer values in a target market with the value chain activities of a firm.
The result is an analysis of a number of competencies that are classified -according to the sector and market- in:
1. Knock out
3. Nice to have
The outcome of the SWAT analysis is a list of
- Positive scores - forces - the unique value proposistion
of the firm
- Negative scores - anti-forces - challenges to meet
TECHNOLOGY PRODUCTION LOGISTICS MARKETING SUPPORT
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The Market Mode matrix shows the level of competence required for successful market entry in each of the specific entry modes of the five main sectors.
Comparing the scores of the SWAT analysis in each of the five main value creating domains, the company can select the most appropriate market mode.