After more than 15 years in trading and distribution, Hans earns his spurs in production as CEO of Axel Christiernsson, a Swedish high-tech
manufacturer with a unique business model. He gets acquainted with the world of private label manufacturing, where product development,
rather than the brand, is the main value proposition.
1998 For the CBI - Centre of Promotion of Imports (Netherlands), CEDIS starts applying the lessons learned with producers from low cost
2003 "Made in Argentina......Zimbabwe" thesis on value creation. First contours of value add in global supply chains
2005 The CBI starts its Train-The-Coach programs. TTC alumnus Vinod Sharma joins CEDIS in the thinking process. Vinod's background
forms the perfect combination: manufacturing experience a fanatic focus on customer value and a drive in upgrading businesses.
2007 During a TTC in East Africa, the value chain model that will become the foundation of "ValueMagics", is completed
and named "The Magic Pallet"
2008 With more TTC's, "The Global Value Chain" emerges, a network of TTC alumni around the globe. They contribute with case studies
to CEDIS first publication....
2012 With support from the CBI, CEDIS' ideas and tools are captured in "ValueMagics, a high road to global markets".
2013 McGraw Hill publishes an adapted version "ValueMagics, a new road map from cost to value". ValueMagics appeals to business owners
and managers. They apply the tools and find the market entry model that suits their business best. And get results.
2013 ValueMagics generates a lot of interest with policy makers. Time has come to think value on sector level as well.
CEDIS develops new models and tools for governments and support organizations. The MRI scan, our most
powerful tool for value system analysis, is tested in in East Africa, India, Latin America and the Caribbean.
2015 Though based on the same principles, a firm's value chain and a country's value system have different variables.
Hence, we create two different sub-brands of ValueMagics:
- ValueMathics at firm level
- ValueNomics at sector level
At CEDIS, we now focus on sector competitiveness and are working around the clock on "ValueNomics, a new road map for trade promotion."
As with all our models and tools, it will be practice based theory, hence dynamic. Check our website and Facebook for updates.
If you share the same passion and think you can contribute, do contact us.